As part of the re-brand of the new company following the merger between Snell & Wilcox and Pro-Bel, Rees & Company were commissioned to come up with a new brand identity and logo, to drive home the Snell ideology, and consolidate their place at the centre of the multi-screen world.

The new company is dynamic and design-led, and so we focused on selecting graphics to convey this. We sourced a series of images, each set based around a specific colour, with each colour representative of a particular product category, which is in turn associated with its own logo. Our brilliantly eye-catching photography captures the kind of content Snell products provide to their customers, helping to establish them as a really big name in digital media.

Snell commissioned Rees & Company to produce a brochure for launch at a tradeshow, to be used subsequently as a promotional corporate piece. We created a document that is attention-grabbing, unique and innovative, providing serious competition for other top players at a significant industry event. The brochure is informative without being overly technical, and we used a clear, user-friendly layout and a variety of graphics that are both appropriate and appealing.

These days, the Internet is usually the first point of reference for information. For this reason, a company’s website is perhaps the single most important component of the promotion process. As a state-of-the-art broadcasting service provider, it was essential that Snell’s their website gives an impression of superior functionality. So, working closely with our web designers, we created a brilliant website which carries through many of the design features - such as colour themes and logos - that we’ve used in other Snell material. The result is seriously impressive.

www.snellgroup.com

Snell briefed Rees & Company to create a series of individual product brochures. The end results create a concise and dynamic introduction to their diverse range of products. We used a mix of striking photography, dynamic graphics and diagrams to demonstrate use, accompanied by simple yet comprehensive product descriptions. As with all of Rees & Company's work for Snell, the newly-created logo was visible throughout.

When Snell asked us to create a logo for the internal launch of the Intelligent Solutions concept, we came up with a truly ingenious design. Cool, crisp and modern, the IS logo can also be incorporated into words and phrases to further enhance the brand identity, neatly encapsulating the distinctive qualities that make Snell stand out from the crowd: dynamic, inventive and insightful, it’s clear that with Snell, Intelligent Solutions are innate!

The simple yet breathtaking graphics used in these banners subtly leverage the three main characteristics of Snell’s ‘personality’ - dynamic, inventive, insightful. These are further emphasised with short snippets of clever copy which really drive home the brand identity.

The inner voice of Snell, IS News brings employees the latest on developments in and around company. A far cry from the average dull newsletter, IS News is lively and appealing, encouraging contributions and engaging with everyone on every level! Presented in Rees & Company’s characteristically fresh style, the fonts, graphics and layout seamlessly combine to create a newsletter brimming with enthusiasm!

Working on the assumption that everybody likes free stuff, we incorporated the IS logo into witty phrases that reinforce Snell’s brand identity, and put them on some useful everyday items in gorgeously striking primary colours. Practical promotion!

Handbooks can be overwhelming, and often boring too! Not so with Rees & Company’s IS Handbook design – with an accessible format, short, snappy copy and stunning graphics that leverage the words, the handbook explains what Snell can do, and presents common problems alongside Snell’s Intelligent Solutions. Simple yet brilliant.

Combining clear, informative text with striking images and a strong brand identity throughout, this bold, inventive movie really makes an impact, proving that Snell really is Intelligent Solutions.

Got the t-shirt? Rees & Company made sure that Snell can’t be ignored, by designing a bright, funky t-shirt which incorporates the IS logo into the word ‘futurist’, promoting the brand identity in a seriously stylish way.

Technology can be confusing, and with all the options on the market, it can be hard to make the right decision. With our ad campaign for Snell, we wanted to clear the fog and show that there’s no need to be bamboozled! We combined bold, witty graphics and strong words and typography to create an ad that is both funny and functional, showing the customer that Snell really is the only choice.

This series of mini-movies really communicates the multi-screen capacity of Snell, from the point of view of a selection of people who work in different sectors, all of whom benefit from Snell's superior technology. Professional, sincere and insightful, with just the right combination of clever and comical!

Slick, cinematic and futuristic: this movie provides a tantalising glimpse into Snell’s Kahunaverse.

Everybody likes to be in the loop, and being savvy gets you ahead in business. So, Rees & Company devised a clever ad campaign using salient facts about Snell to communicate the versatility and range of their products and services. The concept is simple – as most of the best things are - but cool graphics which leverage the ingenious word formula provide a template that can be adapted to any Snell product, and still be relevant, on-brand and eye-catching.

Snell asked Rees & Company to produce a suitably innovative animation for its pioneering new content management system, Momentum. We crafted a striking, stylish presentation that showcases the unrivalled speed, power and efficiency of the product, with beautiful graphics that echo the grace of Momentum’s amazing media processing functionality. Breathtaking!

Our job is making the mundane unmissable. So Rees & Company took the Snell logo and brought it to life in 3D. Whether you deal in TV, computer, iphone or ipad, the clever animation and fresh graphics combine to create a new breed of logo that can’t be overlooked!